Nike Ad - Dual Coding Theory

The most effective ads use dual code theory, which use all three of the cognitive systems. The ad activates the audience to use language processing, visual processing and then makes it where the audience will connect the two. In the photo the eye is drawn toward the door frame and it is framed in red. Then, the eye connects this visual to the red writing on the wall. The motto on the wall is associated with sports and then connects the door frame to an opening in a gym. The ad is for Nike and it makes the general public "believe" (since that is what is written in the inside of the door), that if you want to practice like a champion, and be a champion, you should invest in Nike. This ad incorporates dual coding very well, and Nike has already proven to have very effective ads.